Finger Lakes Regional Tourism Council
New York, USA | October 2024
Partnered with GLP Films and the Finger Lakes Regional Tourism Councile (FLRTC), this campaign involved creating impactful images centered on local voices and strategically targeting various experiential outdoor markets, including hiking, cycling, paddling, fishing, and slow travel.
By facilitating global sustainable tourism partnerships and designing trade show assets, we helped shift DMO branding to include more sustainability, stewardship, and accessibility messaging.
This campaign connects FLRTC with responsible travelers and inspires all-season travel and regional dispersal, benefiting stakeholders and local economies.





























